General Idea


General Idea


A Korean clothing brand, founded in 2003, and operated by Korean designer Choi Bum-seok

Since 2003, it has launched 20 series in Seoul, which have been more comprehensively promoted to overseas markets and gradually grown into an international brand.

Mainly Korean style

2021 S / S Collection

This season's series uses FULL BLOOM L .S. F as the concept

L = Lover; S = Smiling Person; F = Free

Adopting the most beautiful and simplest 3 elements in our life as a concept

Design this season collection

The 2021 S/S series has many Unisex neutral styles